Case Studies

  • Clarks
  • Kipling
  • MCM
  • PANDORA
  • Swatch
  • SMCP
  • Tissot
  • 6IXTY8IGHT
  • Case Highlights:

    In the Clarks Kids project, Buy Quickly provides independent research and development POS, integrates orders and inventory of all channels online and offline, and orders O2O processes such as offline e-commerce delivery – electronic display solutions are also provided at the store to guide consumption. In the case of a shortage of physical stores, the company browses the goods in the library, recognizes the transaction, and connects with the brand system through the interface platform, and supporting the account check of the brand and the store operation.

    Clarks Omni-Channel full-services solutions

    In January 2017, Buy Quickly officially operated Clarks Women's and Children's shoes flagship store.

    In October 2017, Buy Quickly officially operated Clarks’ official flagship store. Within a short term, it achieved sales growth of more than 150% year-on-year; it came in third for its sales in the international shoe sales industry.

    In May 2018, the company took the lead in practicing new retail, completing part of the revamp of some smart stores for direct sales operating systems, and creating a brand number. More than 1,000 members were recruited during the “Declaration Season” trial run at Clarks Wisdom Store.

    In June 2018, Clarks successfully reaped the gains form its first 618 event on its smart store. The recruitment of offline members has reached nearly 30%, achieving a win-win situation in both traffic and sales.

    As of August 2018, the sales of Clarks Tmall platform increased by 218% and 227% respectively, ranking second in the Tmall “International Men's and Women's Shoes brand”.

  • Case Highlights:

    Kipling from Belgium is a popular global fashion brand, with bags sold in 67 countries. In 2015, Buy Quickly and Kipling reached an e-commerce agreement to operate, in depth, all aspects of goods, traffic, membership, marketing planning, etc. The refined operation has achieved significant annual growth in its Tmall performance. At 618 in 2018, Kipling continuously won first in Tmall’s women nylon bags. In the same year, Buy Quickly successfully launched the brand on e-commerce platform such as Jingdong and Vipshop, expanding Kipling’s multi-platform e-commerce operations.

    Kipling Multi-platform E-commerce Operations

    In April 2015, Buy Quickly officially operated the Kipling flagship store. Sales increased by 80% year-on-year, and the number of fans increased by 90% year-on-year; in the same year, during Double 11, it achieved fifth place in the bag category.

    In June 2016, through 618 initiatives, the flagship store reached third in sales in the bag category.

    In November 2016, at Double 11, the flagship store achieved second in the luggage category.

    In March 2017, the company successfully launched the Super Brand Day event, and became the first bag brand to participate in the Super Brand Day. In the same year, it helped the brand to develop the Vipshop channel, and its sales performance reached 20% of its total online performance, with a 60% sell-through rate.

  • Case Highlights:

    Founded in 1976, MCM combines modern aesthetics with a focus on craftsmanship to create new utilitarian luxury bags. Each MCM bag has a unique number engraved on the brass nameplate, adding a personal and exclusive sense of luxury. MCM continues to draw inspiration from art, music, technology and travel to create a brand culture that is brave, unique and aspirational. In July 2018, after considering many options, MCM chose to utilise the professional and refined operations of Buy Quickly e-commerce. On August 8, MCM Tmall flagship store had its grand opening.

    MCM Tmall Operations

    In July 2018, MCM and Buy Quickly reached a comprehensive level of collaboration regarding e-commerce operations.

    In August 2018, MCM Tmall flagship store had a grand opening.

  • Case Highlights:

    Danish jewelry brand Pandora is one of the top three jewellery brands in the world, with more than 100 specialty stores in China. Up to now, through the precise and refined management and operation at all levels, Pandora has achieved comprehensive optimization in terms of Tmall's performance, number of fans, and popularity in the e-commerce platform. In addition, Buy Quickly provides a number of professional IT software services such as OMS as the center, and effectively guarantees the docking service with the brand ERP, BI, third-party logistics, CRM and other systems.

    Pandora Tmall Operations and Professional IT Solutions

    In October 2016, the brand launched a grand opening which marked its first appearance on Tmall platform.

    In December 2016, the official brand store was successfully launched, which enhanced the brand image and customer shopping experience.

    In October 2017, it participated in the Tmall Trends Festival.

    In November 2017, the brand participated in the Tmall Double 11 event for the first time, achieving first in sales among the Tmall jewellery industry.

    In 2018, Buy Quickly planned a multi-dimensional marketing plan for Pandora, which enabled it to successfully launch the Tmall Super Brand Day event and enabled Pandora to claim many successes.

  • Case Highlights:

    Swatch Group Ltd, as the world's largest watch manufacturer, has a number of well-known watch brands. An important member of the group, Swatch entered Tmall in June 2017. Buy Quickly is the official flagship store operator of Swatch, offering a variety of e-commerce services, including the finer operations of Swatch's official flagship store and successful promotional activities for S-, A-, and B-categories at the combined E-commerce festival launch.

    On January 12, 2018, it was launched with the Tmall Super Brand Day, which became a landmark event in the Swiss watch industry, reaching a new height of communication and sales since the store opened. At the same time, the collaboration between Swatch and Tmall Super Brand Day 2018 began.

    Buy Quickly helps Swatch Tmall Super Brand Day

    In June 2017, Swatch entered Tmall.

    On January 12, 2018, Swatch joined the Tmall Super Brand Day to open its doors which became a landmark event in the Swiss watch industry, reaching a new height of communication and sales since the store opened.

  • Case Highlights:

    The French fashion group SMCP SAS owns three brands: Sandro, Maje and Claudie Pierlot. As a representative of the Parisian luxury brand, it combines the aesthetics of Parisian fashion design with the unique charms of women to create a diversified women's clothing collection. At present, SMCP has opened more than 1,000 stores worldwide. Starting in 2017, SMCP and Buy Quickly reached an e-commerce strategic collaboration to operate three Tmall flagship stores and two official brand websites. Based on data banking, membership, and trial on brand numbers, Buy Quickly is trying to explore new online and offline retail opportunities for SMCP.

    SMCP multi-platform e-commerce operation

    In May 2016, the flagship stores of Sandro and Maje were officially opened in Tmall.

    In January 2017, the Sandro flagship store officially launched its menswear collection; the Claudie Pierlot flagship store was officially launched.

    In October 2017, it participated in the Tmall Trends Festival and its e-commerce platform reached a global audience. In November of the same year, the official brand store was successfully launched.

    Throughout 2017, SMCP Tmall's annual sales reached 120 million. The cumulative sales of 2018 SMCP Tmall in the first half of the year reached 150 million, a year-on-year increase of more than 300%.

    At the beginning of 2018, the Tmall Maje Super Brand Day – organised and implemented by Buy Quickly – brought more than 90,000 fans to the brand, which resulted in a significant increase in sales.

  • Case Highlights:

    Tissot is an entry-level, Swiss-owned brand with excellent quality and exquisite craftsmanship, it is owned by Swatch Group Ltd. Since its 100th days of operation in 2017, at Double 11 it achieved the score of TOP1 in the flagship store through the merchandise, traffic, marketing planning and the refinement of big data. 

    In 2017, through the cooperation with Tmall's Double 11, it became the first brand in the industry to collaborate with Tmall for timing. From March to April 2018, Buy Quickly helped Tissot to successfully launch Tmall Super Fan Day and Tmall Super Brand Day, during which a large number of fans gathered, thus strengthening the brand’s image and popularity.

    Tissot Watch Tmall Operations

    In March 2017, the official flagship store of Tissot was officially launched. In April of the same year, Tissot's official flagship store had a grand opening. During Tmall 618, Tissot's official flagship store achieved No. 1 in sales in the Swiss watch industry. Tissot flagship store ranked fourth in international watch sales during Double 11.

    In 2018, Tissot successfully launched Tmall Super Fan Day and Tmall Super Brand Day.

  • Case Highlights:

    Started in 2002 in Paris, 6IXTY8IGHT is an internationally renowned fast fashion underwear brand. It has more than 130 offline stores around the world. In May 2017, Buy Quickly officially operated its official flagship store on Tmall. Since then, by optimizing its product mix, creating direct products – and combined with content operation, paid promotion and accurate crowd marketing – it has resulted in a unique combination of fast fashion sales model and explosive marketing. This is a result of fine operations, insights into consumer relationships from a brand perspective, and such that in-depth transformation can be made.

    6IXTY8IGHT Tmall Operations and Data Pioneer

    In May 2017, Buy Quickly officially operated the official 6IXTY8IGHT flagship store.

    At the end of 2017, the annual performance increased by more than 200%, and the number of fans exceeded 2.4 million. In the same year, it won the Alibaba annual ‘Brand Data Banking Practice Pioneer Award’.